Trends: The Six Degrees of Equinox

 

POUND!  A new workout launched in Los Angeles, CA. at Crunch quickly spread to Equinox, and is now making it’s way across the country.  POUND combines drumming with core and full body exercises. Using Ripstix, which are weighted drumsticks engineered for exercise, Pound transforms drumming into an effective full-body workout. It is somewhat similar to “Drums Alive” without the stability ball. Pound has participants using weighted drumsticks to hit the ground to the beat of the music while combining full body and core movements for an extreme cardio workout. Cristina Peerenboom and Kirsten Potenza are the creators behind the class. The idea occurred to them at a party where they attempted drumming without a stool, only to find out it was quite a workout. As former drummers and fitness instructors, they combined their newfound workout into a cardio workout.  ECA is sure you will see this one soon at a gym near you. For now, you can check it out at Crunch and Equinox.

Equinox has also been on the road of acquisition. Equinox has acquired The Sports Club Company’s four trophy Sports Club/LA properties located in Los Angeles, Beverly Hills, Irvine, and Rockefeller Center and purchased a partnership with the uber-successful upscale mindful meets physical indoor cycling studio “Soul Cycle”.  The luxury studio already has several locations within the New York area including NYC and the Hamptons. We are assuming the partnership means expansion for the Soul Cycle brand.

Finally, A new trend emerging is “body barring” workouts and it’s not for the reason you think. It is a body “acceptance” issue. Both Soul Cycle and Intensati (featured at Equinox Fitness Clubs) have asked participants to “take off your shirts” and stop hiding… Women have been stripping down to their workout bras and expressed that they felt freed from the experience. (well + good NYC)

 

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