ECA WORLD FITNESS is an international organization and association representing the wellness and fitness community. Established in 1991, ECA is the undisputed leader for innovative and quality programming. ECA's reputation for integrity is well known and has earned respect and trust for delivering Win-Win relationships with all of its partners.

ECA is well known for its leadership and fostering ideas of imagination and cooperation. Our audience represents the influencers in fitness, primarily from urban centers they are diverse, multi-cultural, "thrill seeking" explorers.

ECA produces four quarterly publications entitled "ECA NEWS", and offers workshops, seminars, on line events, resource materials, networking opportunities and a wide array of individual member benefits, including our claim to fame, our two annual conventions, which are legendary throughout the industry.

ECA events have become the most talked about fitness conventions in the world. Our two shows in New York City and Miami are known for their advanced level of education, creativity, innovation, superior value, excitement and energy. All new products and ideas begin at ECA. We continually set the bar for the rest of the industry to follow.

ECA is a small family owned business. Our people are friendly, intelligent, sincere and genuine. We listen, respond, innovate and act. We are passionate about fitness, our work, the industry. people and our planet.

ECA is socially responsible. Through OBOW (One Body One World), we donate a portion of our profits and highlight organizations that care for the planet and its inhabitants. We are compassionate and caring and support human rights, environmentalism and sustainability, education, tolerance and diversity.

MEMBER DEMOGRAPHICS
ECA WORLD FITNESS members tend to be full time professionals with over (5) five years experience. They are the most sought after in their respective disciplines.

Membership Profile
Male: 33%
Female: 67%
Average Age: 36
Average Income: $61,000

Geographical Breakdown
Northeast: 42%
West Coast: 18%
Southeast: 23%
Midwest:12%

International: 5%
Professional Status
Full time: 72%
Part-time: 28%
Group Fitness: 63%
(includes Yoga, Pilates, Indoor Cycling, Cardio, Dance, and Body Conditioning)
Personal Trainer: 37%
Both: 22%
Fitness Management: 30%

Purchasing Decision
Recommend 57%
Buy 43%

CONVENTION OVERVIEW
New York, NY ( Winter- Spring)
ECA/NYC OBOW Show is the Premiere event in the fitness community. A "Who's Who" of presenters and topics are presented as a fast paced four day Thrill ride. All new ideas, products and concepts are launched here amid much media attention. Several magazine writers regard the ECA show as their best asset to find out "what's next" in the industry. The New York show is theatrical and features a strong dance program along with the most innovative yoga, pilates, indoor cycling, management training, nutrition, exercise design, conditioning and resistance training programs along with special evening events and parties.

Each year, many exhibitors sell out of their inventory and introduce new products, realizing some of the best trade and consumer "buzz." From attendees and volunteers to trade show visitors, Exhibitors and Sponsors, all are in agreement that our New York show is the one show not to be missed!

Attendees: 2500-3000      Exhibitors: 100

Miami Beach, FL (Fall)
ECA's annual Miami Thrive event is an oceanfront event featuring diverse programming on the beach, in the pool and indoors with master classes, lectures and workshops. The vibe is casual but the programming is rigorous. Diverse and thought provoking, presenters cover topics that range from functional training and sports conditioning, triathlon and adventure training to yoga, pilates, meditation, dance and tai-chi. A smaller more intimate trade show showcases related products and services.

Attendees: 1200-1500      Exhibitors: 40