WHO WE ARE |
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What is ECA? Press Bios What They Say About Us |
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A focused and decisive professional with leadership experience in management, marketing, sales, partnership development, and strategic planning. Senior executive responsibilities have included building high performance teams, implementing successful marketing programs, organizing new business development, and increasing net income and revenue. A hands-on leader with a proven ability to motivate and lead others to achieve business objectives. Areas of expertise include:
PROFESSIONAL EXPERIENCE
ECA WORLD FITNESS, INC, Long Beach, NY Co-Founder, VP, Chief Operating Officer Responsible for all company operations including sales, marketing, membership, convention services, publishing, human resources, finance, and information technology. Primary responsibilities include strategic planning, marketing, membership acquisition and retention, staff training and development, and new business development.
EAST COAST INSTRUCTOR TRAINING SCHOOL, New York, NY Principal and Co-founder Responsible for all company operations including staffing, instructor training, promotion, advertising, site locations and program development. Responsibilities also include all correspondence with NY State Dept. of Education.
CONSULTANT Worked on various projects from conceptualizing business plans to designing health clubs, web sites and staff training. Implemented marketing and management programs to help clubs be more profitable. Most recent clients include Equinox Fitness, Crunch Fitness, Bilancio Fitness and South Beach Diet.
PRESENTER, FITNESS PROFESSIONAL Teach and conduct local and national classes and workshops. Certifications include ACSM, ACE, AFAA, ECITS, AEA, AAAI/ISMA
HOLLYWOOD HEALTH SPA, Long Beach, NY Managing Partner Responsible for hiring and training of over 100 staff members and the member and the member satisfaction of over 4,000 club members. Responsibilities also included facility management and grassroots marketing and promotion.
UNIVERSAL FITNESS, Long Beach, NY Owner, Operator Responsible for the development, incorporation, design, set-up and build-out for club and continued operations for its success.
EDUCATION
The Bernard M. Baruch School of Business CUNY Bachelor of Business Administration - June 1981
BOARD/COMMITTEE POSITIONS
Fitness Magazine - Advisory Board Member, 2005 - present Epersonal Trainer - Board Member, 2001-2005 ACE (American Council on Exercise) Faculty Advisory Board Member, 2001-2002 Accredited Trainers Alliance - Board Member, 1998 to present NARCO Freedom - Board Member, 1995-1996 IDEA - Leadership Awards Committee Member, 1995 IHRSA - Marketing Awards Committee Member, 1992 Long Beach Presidents Council on Physical Fitness - Board Member, 1992-1996
PRESENTATION HISTORY/NATIONAL
Adelphi University - Adjunct Professor, 1998-1999 New York University - Guest Lecturer, 1998 NY Jets - Conditioning Consultant, 1996 South Shore Fitness Fest (American Heart Association), 1995-1996 Long Beach President's Council on Physical Fitness, 1995 Club Industry, 1992-1995 Northeast Productions Fitness Fest, MA, 1992-1993 Metrosports Fitness Expo, 1991-1995 East Coast Alliance Health and Fitness Expo, 1991-1997 New York Club Association, 1991-1992
PRESENTATION HISTORY/INTERNATIONAL
EFAA International Convention - Noordwijkerhout, Holland, 1994-1995 "Hotrobics", Jamboree Convention - Acapulco, Mexico, 1994 SAATO Annual Aerobic Convention - Athens & Thessalaneki, Greece, 1994 Ocho Rios, Negril Jamaica, WI - Resort Master Class, 1992 Bahamas, WI - Resort Master Class, 1992 Cancun, Mexico - Resort Master Class, 1992
ACTIVITIES AND HONORS
Fitness Expert - LongIsland.com Director/Creator and Talent, "Practical Aspects of Personal Training" Video/DVD IHRSA Marketing Award, 1990 National Aerobic Competitor, Reebok Bronze Medal, 1990 National Spokesperson and Video Presenter - Body Bar Training, 1989 Fitness Expert - Appeared on NBC and various cable channels as a fitness expert
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